| |
| corporate branding |
| marketing solutions |
| print media |
| wotatime |
| livecycle |
| contact us |
 |
||
| PLANNING • Define Campaign objectives • Audit current market / competitive conditions • Confirm overall budget • Utilise customer insight • Agree target audience • Database / list selections made • Create outline intergrated media / activity plan • Consider testing opportunities • Design campaign evaluation process / measures. |
||
| IMPLEMENTATION • Develop campaign messages / themes • Define response channels • Develop production schedule • Brief agencies / data supplier / printers etc • Brief fulfilment / response handling / research agency etc • Design the mail pack / response elements |
||
| EVALUATION • Assess response data • Evaluate research feedback • Report on campaign objectives • Quantity sales / life time impacts • Evaluate list performance • Communicate key learning |